Unlocking Better Choices
Through Behavioral Economics

I am a driven individual with a passion for impacting people and businesses through the application of behavioral economics and digital marketing strategies. My interest in this field was sparked by a TED talk by Dan Ariely in 2008, and I had the privilege of being supervised by him in replicating the Dishonesty experiment. I have also conducted two experiments in the field under the supervision of Rory Sutherland, further solidifying my expertise in this area. With a strong background in digital marketing and a deep understanding of behavioral economics, I am dedicated to using my skills to make a positive impact in various fields.

Field experiments

I am conducting a field experiment in the area of behavioral economics to better understand how consumers make purchasing decisions. This research will provide valuable insights and has the potential to impact both individuals and businesses through the application of its findings

Hamed Zarandi
About me

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Rory sutherland
Vice Chairman of Ogilvy UK
Rory Sutherland is vice chairman of Ogilvy UK and is an expert on consumer behaviour, trends and the influence of the internet. He analyses what branding means, what creativity is, and the value of persuasion over compulsion.