In life, there are times when we need to act quickly without thinking and other times when it’s best to take a step back and consider our options. The distinction between fast and slow thinking can...
The “generation effect” is a well-known phenomenon in psychology that states that information is more likely to be remembered when it is associated with a specific generation. This means that...
The “Scary Clown Night” campaign by Burger King in 2017 serves as a prime example of the power of zero prices in driving customer engagement and sales. During Halloween, customers who visited...
When entering a new market, some companies aim to gain market share by offering their products or services at low prices. This approach has a logical basis, as the cost of advertising and acquiring customers...
As a service design manager, it is crucial to understand and cater to the needs of customers. The traditional marketing mix of price, product, place, and promotion has evolved to include the importance...
Why attractive models are not really attractive to brands? Dove found a cultural tension in society. So they used this tension to their advantage. They solved this challenge with the big ideal framework;...
