Projects

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افقکوروش
Ofogh-e-Kurosh Chain Stores in Iran
The experiment, “Does Writing Different Numerical Notations On The Label Of Discounting Products Affect People’s Purchasing Behavior?” was carried out at Ofogh-e-Kurosh Chain Stores in Iran....
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Hosseini Brothers
Does Writing Different Numerical Notations On The Label Of Non-Discounting E-Commerce Products Affect People’s Purchasing Behavior? Boaz Keysar’s Study on the Effect of Foreign Language on Decision...
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Shahsavand
The results of this study support our hypothesis that language can affect purchasing behavior. The use of the English language for the brand’s logo and slogan was found to increase satisfaction with the...
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The Karafarin Private Bank
How Can Visual Framing Impact Customer Orientation? The Karafarin Bank is a leading private bank and financial services company in Iran that seeks to stay ahead of the competition by adopting new strategies....
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Noon Café Bakery
How Can The Framing Effect Increase Perceived Utility In The Coffee Industry? The coffee industry is highly competitive, and customer satisfaction is crucial in retaining a loyal customer base. The taste...
hoseini brothers brand
Hosseini Brothers
How Does Visual Framing Impact Customer Orientation Approach in Behavioral Economics? Behavioral economics suggests that the way information is presented can greatly influence our decisions and judgments....
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Dishonesty Project
The Study of Dishonesty and its Impact on Human Behavior Introduction: The study of dishonesty has been a subject of interest among psychologists, economists, and behavioral scientists for many years....