About – Hamed Zarandi

Hamed Zarandi

Behavioral Strategist

Welcome to HamedZarandi.com, where we bring a unique perspective to Behavioural Science. We believe in the power of behavioral economics to drive positive change and enhance your life and your business. Our goal is to use this cutting-edge field to help our audience living better life.

Our team is composed of experts in behavioral economics, who are dedicated to providing the latest research, insights, and tools to help our audience make informed decisions. Whether you’re looking to behavioural science projects, we have the knowledge and experience to help you achieve your goals.

We believe that understanding the ways in which behavior influences decision-making is key to success in your business. That’s why we’re committed to providing our audience with the best resources and tools to help them succeed. Our blog is updated regularly with the latest research, case studies, and tips to help our audience stay ahead of the curve.

So whether you’re just starting out, or you’re a seasoned expert in your business, we invite you to join us on this journey to better understand and harness the power of behavioral economics. We’re confident that you’ll find the information, insights, and tools you need to make the most of your experience.

Thank you for visiting HamedZarandi.com. We look forward to sharing our knowledge and expertise with you!

My Articles

The Art of Thinking: Understanding the Differences between Fast and Slow Thinking

In life, there are times when we need to act quickly without thinking and other times when it’s best to take a step back and consider our options. The distinction between fast and slow thinking can...

The Generation Effect: Understanding How People Remember Information

The “generation effect” is a well-known phenomenon in psychology that states that information is more likely to be remembered when it is associated with a specific generation. This means that...

The Power of Zero Prices: A Case Study of the "Scary Clown Night" Campaign by Burger King

The “Scary Clown Night” campaign by Burger King in 2017 serves as a prime example of the power of zero prices in driving customer engagement and sales. During Halloween, customers who visited...

Penetration Pricing, Anchor, and Brand Promise: Strategies for Effective Pricing

When entering a new market, some companies aim to gain market share by offering their products or services at low prices. This approach has a logical basis, as the cost of advertising and acquiring customers...

The Importance of Understanding Customer Needs in Service Design: Lessons from the "Triangle of Sadness" Movie"

As a service design manager, it is crucial to understand and cater to the needs of customers. The traditional marketing mix of price, product, place, and promotion has evolved to include the importance...

Why attractive models are not really attractive to brands

Why attractive models are not really attractive to brands? Dove found a cultural tension in society. So they used this tension to their advantage. They solved this challenge with the big ideal framework;...

Dr. Andrew Huberman, a neuroscience professor at Stanford university create the term NSDR which means “non-sleep deep rest” which is a state in that people direct their minds to calm and focus....

Salience

Are illegible Arsenal shirts considered salience? In behavioral economics, we see usually red/gold/black or bold texts as a salience sample. I think the all-white kit of Arsenal could be a good example...