How Can Visual Framing Impact Customer Orientation? The Karafarin Bank is a leading private bank and financial services company in Iran that seeks to stay ahead of the competition by adopting new strategies. With a focus on customer orientation, the bank has implemented visual framing as part of its approach. Visual framing refers to the manipulation of presentation options to influence individuals’ decision-making. By using visual components such as color, shapes, and expressions, the bank aims to create a positive brand identity and divert its clients’ attention.

Rebranding, which is the process of creating a new image or identity for a company, is an important aspect of the bank’s visual framing strategy. By refreshing its visual identity, the bank can positively impact the perceptions and emotions of its clients and employees. Rebranding can also help to attract new customers and retain existing ones by creating a strong, recognizable, and distinctive brand image.

In conclusion, visual framing is an effective tool for businesses to improve customer orientation and create a positive brand identity. By using visual components to frame the presentation of information and options, businesses can influence the way individuals perceive their brand and ultimately drive customer loyalty and satisfaction.