Salience

January 15, 2023

Are illegible Arsenal shirts considered salience?

In behavioral economics, we see usually red/gold/black or bold texts as a salience sample. I think the all-white kit of Arsenal could be a good example of salience. We remember them usually with red text.

So, when in the last night’s game they donned all-white kit and we were shocked that could be saliency.

Arsenal are wearing all-white kits in their FA Cup third round match against Oxford United in support of the ‘No More Red’ anti-knife crime campaign. It is the second year that the Premier League club have supported the campaign, which was launched in 2022.

goal.com/en-gb/news/why-arsenal-wearing-all-white-kits-vs-oxford-united-fa-cup/blt8afb1dca6d452ad2

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